ABOUT US2018-06-19T10:36:26+00:00


The name Chulaya
is inspired by
the Quechua word
´chuyaya´unique, original model
+ blended
with the popular latino word
´chula´ = beautiful.

We are pleased to have you visit us and tell you more about Chulaya, the flagship project of studio TULP designs. We design spaces and projects to boost the creative drive of young people. Time and again, we are blown away by the creative talents of people, that too often, remain hidden or go unnoticed due to lack of opportunity to demonstrate or unleash it. We also see how empowering the process of making really is. As we are all born creators, making is a wonderful way to delight our inner self and give shape to the world around us by making it a better place.

The idea of Chulaya was born as a playful DIY/DIWO tool, to boost one´s creativity & innovation. Through a figure known to all cultures (a doll), Chulaya is meant to encourage the flow of ideas through free exploration of blended techniques and experimentation with materials. This single structure provides not one, but endless possibilities for making according to one’s own imagination; the idea is to conceive and pursue one´s own  design ideas. Chulaya proposes creative challenge for creators of all levels, including beginners, as she really seeks to tap into one’s potential for creative growth.

Chulaya´s mission is to spark creative empowerment across generations so as to enrich contemporary living.


Gerry Hofstede

Founder & CEO

Designer-Anthropologist with longstanding practice in artisan innovation, concept development & handmade design, Gerry has an unstoppable drive to create for social change, and to unleash people’s creative talents. “Chulaya has changed my life”, says the creator of Chulaya, “she is continually expanding the horizons of our creativity”.

Tess Unami H

Creative Associate

Trainer-coach, artist and psychology student, Tess’ multiple interests zero in on unraveling the human potential. With deep compassion for the well-being of people, especially teens, Tess re-imagines educational systems that bring out the best in people and that embrace innovative concepts like Chulaya.

Gabriela Bernal

Master craftswoman

Longtime and versatile practitioner of textile craft, Gaby is a master in experimentation and in pushing the boundaries of textile techniques. Gaby gladly shares her knowledge and connects experiences to co-create with artisans. Bringing the endless creative and educational possibilities of Chulaya to life, has become her newborn passion.


Telf: +34 691828990

Mail: make@chulaya.com